Logo von Alexander Saum


ZDF WM2014 Trailer


I was commissioned by Infected Post (Hamburg) to create the key visuals, motion graphics and final logo animation for the ZDF 2014 World Cup trailer.

The main aim of the trailer was to create a striking visual identity to reflect the feeling and atmosphere of Brazil and Rio de Janeiro.

To represent the many different people joining together for the tournament, the idea was to use the technique of Poinitllism to show the many different impressions made from the coloured footballs joining together to create one big picture of the World Cup. 




  1. ZDF WM2014 Trailer

  2. Book of Potions

  3. Watchever

  4. KHD Concept Art

  5. ARD Heiter bis Tödlich

  6. Mercedes-Benz GLK

  7. Suzuki Swift

  8. FI Tonics Citrus

  9. ZPPR Scissor

  10. KHD Black Poem

  11. Suzuki Swift Sport

  12. Filmfest Hamburg 2008

  13. Mercedes-Benz S Klasse

  14. Effect Logoanimation

  15. Fi Tonics Soy

  16. Audi A4 Imagefilm

  17. Telekom Move On

  18. Cosmote

  19. Fi Tonics Vegetables

  20. Audi A3 Cabrio